Are you considering starting a blog in 2021? Do you want to earn great money? Be your own boss? Establish your expertise? Open the doors of opportunity? Here are 20 reasons why you should start a blog.
I think pretty much every year, someone somewhere writes that ‘blogging is dead’ – and yet year after year that proves to be the complete opposite of the truth.
Blogging is most definitely still alive and kicking – and will be throughout 2021 and beyond!
In fact, in my opinion blogging just keeps getting better and better. It’s no longer a simple online diary, but your ticket to a fulfilling career, incredible opportunities and huge amounts of self-development and personal growth.
If you are contemplating starting a blog in 2021, then I really encourage you to stop thinking about it and start doing it. It will almost certainly be one of the best decisions of your life.
Here are 20 reasons why you should start a blog in 2021…
1. Gives you a creative outlet
It’s a bit of a cliché, I’ll grant you – but it still holds true. Blogging gives you a creative outlet to share your thoughts, ideas and passions. It’s rather like having your own magazine, where you are both the writer and the editor. You get to decide what goes into your online magazine AND you get to write all the articles too. Your creativity and personality are not curbed by a boss or an editor – you have the creative freedom to write what you like.
2. Improves your writing skills
Writing a blog post or two each week has an amazing effect on your writing skills. It’s like with all skills – the more you do it the better you get at it.
3. Positions you as the expert
A blog is a great way to show off your expertise on a subject and establish your authority. If you write a good blog in a tight niche, you will quickly become well known in that niche and become a go-to authority on that subject.
4. Opens the doors of opportunity
Becoming known as an expert and an authority in your niche can open all sorts of doors for you – for example: media opportunities, brand partnerships, sponsored posts, book deals, money-can’t-buy this type of experiences and more.
5. Develops your expertise
The beautiful thing about blogging is that you don’t have to start off being an expert – many very popular blogs were started by people who did not have any expertise, but went on to develop their expertise in the course of their blogging journey – for example weight loss bloggers who started their blogs to document the steps they were taking to lose weight and who now use their blogs to teach others how to lose weight. Or finance bloggers who started their blogs to share how they were trying to pay off their loans and now teach others how to manage their finances.
6. Earns you good money
You can absolutely earn good money from blogging. Bloggers monetize their blogs in a multitude of different ways – typically a combination of advertising, affiliate links, sponsored posts, products and services. Bloggers who work hard and focus on monetizing their blogs often earn much more money from blogging than they could earn in traditional jobs.
7. Allows you to be your own boss
Blogging allows you to be your own boss, work the hours you want to work and call the shots. You can make all the decisions about what you will write, how you will grow your blog, how much time per week you’ll dedicate to your blog and how you will monetize your blog. You have no boss or editor breathing down your neck and the freedom to work the way you want to work.
8. Teaches you to be self-motivated
Of course, the downside to not having a boss is that you have to be self-motivated in order to succeed. But I can tell you there’s nothing quite so motivating as knowing that the hard work you put in will have a direct result on your bank balance! Blogging teaches you valuable life lessons in self-motivation, goal setting, planning and managing your time well.
9. Increases your confidence
Blogging will undoubtedly increase your confidence. Blogging will increase your confidence to the point where, not only will you be confident writing and sharing your knowledge, ideas and opinions on your blog, but confident enough to charge for your knowledge via courses and events and even stand up in front of a roomful of people to share your ideas at a conference. And, of course, there is nothing quite as confidence boosting as being able to say you built your own highly profitable business from scratch!
10. Confront your fears
If you’re an anxious introvert, you may find it hard to put yourself out there and allow your thoughts and ideas to be heard. Blogging can give you a platform to shout from – a way to confront your fear of being noticed. And in doing so, you realize there are people out there just like you.
There are many other ways to use blogging to confront your fears. It can be used to overcome impostor syndrome and feelings of not being good enough. Writing about a topic you’re fearful of, can be liberating and help you work through those emotions.
In fact, many people use blogging as a way to aid in their struggles with mental health. This shows that a blog doesn’t always have to be a meticulously planned venture. Sometimes, it can just be a place to collect your thoughts.
11. The amazing blogging community
One of the HUGE advantages of starting a blog is the AMAZING blogging community. While technically, ‘other bloggers’ are your competition, in reality they are your colleagues, your friends, your support network and your cheerleaders. Got a problem with your blog? The blogging community will help you out. Having a bad day? The blogging community will cheer you up. Hit a blogging milestone that only other bloggers truly ‘get’? The blogging community will celebrate with you. Insomnia at 2am? There’s always some other blogger up at that time to chat to.
There are many Blogging Community Facebook Groups that you can join and be a part of.
12. Search engines love blog content
If you already have a business, product or service that you want to reach a wider audience, then blogging is a must. Search engines love websites which deliver regular high-quality blog content and will reward you for it with higher search engine rankings on the topics you blog about.
13. Attract an audience
Whether you have a business, a charity or a cause you feel passionate about, you need an audience. By writing regular high-quality blog content and growing your search engine traffic and authority you will begin to attract the right people to your website – people who are interested in what you have to say, people who might be interested in buying your products or services, supporting your charity or joining you in your cause. A blog gives you a forum to share your ideas, market your business and establish your credibility.
14. Make a difference with your blog
A blog can also give you an opportunity to truly make a difference. Whether that’s encouraging more people to be environmentally friendly, helping people lose weight or get out of debt, helping people learn a new skill or simply connect with like-minded people, blogging can be a tremendous force for good. it makes it all worthwhile when you realize what a difference your blog is making to other people’s lives.
15. Could lead to a book deal
If your dream is to write a book, then blogging can be the first step on the ladder towards landing that publishing deal or even a successful self-published book. Blogs help you get book deals in a number of ways – they demonstrate your expertise on the subject, they showcase your writing skills and they demonstrate in a very numerical way to potential publishers and agents that there is an audience for your book idea. Even better, you have a built-in platform for marketing your book once it’s been published!
16. Could lead to media opportunities
Or perhaps your dream is to write for magazines or newspapers, or be on the radio or TV. Again, blogging can be a great route into that. Blogging demonstrates your authority on a subject and if that subject becomes topical in the media, you can seize the opportunity to fulfil your media dreams – plenty of bloggers regularly appear on TV / get interviewed on the radio / write for the print media on the strength of their blogs.
17. Teaches you new things
As a blogger you are a jack of all trades – you are the writer, the editor, the photographer, the designer, the publicist, the marketing department, the finance department, the sales team and the tech support all rolled into one. This can seem daunting when you are starting out, but actually it’s great fun as it gives you huge scope to learn new skills.
18. Allows you to say ‘no’ to what you don’t want to do
In a traditional job, you pretty much have to do what you’re told to do. That includes doing aspects of your job you don’t particularly enjoy. And it often means doing things you don’t consider to be in your job description! With blogging you get to pick and choose what you do, which opportunities you say yes to and which you turn down, which brands you work with and which you don’t, which blogging activities you do yourself and which you outsource or simply ignore. It’s totally up to you and you can tailor make your blogging timetable to suit your personality, skills and preferences.
19. Incredible personal growth
Blogging provides a great journey of self-development and personal growth you go on as a blogger. It’s far more than learning new skills and the confidence you gain from launching and growing a successful business. It fundamentally changes who you are as a person. It teaches you to be more patient, be more resilient, take risks, seize opportunities, say no to the wrong things and chase after the right things, spend money shrewdly, plan carefully, set goals, be resourceful, manage your time well, learn quickly and much more.
20. It’s fun!
And last, but by no means least, you should start a blog because blogging is fun! Blogging is a total whirlwind: there are, of course, good days and bad days, but the good days far outweigh the bad ones… and there aren’t many jobs that actually pay you to chat to your friends in the middle of the day (AKA ‘important social media’?)
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