I’m sure many business websites take up space on some server and rarely get any kind of return readership. With a regularly updated blog with fresh, timely and practical content, people will come back more often.
More people coming back more often means the next time they are in need of your product, service or advice, it increases the likelihood they will contact you.
Done right, blogs can provide substantial value to your customers and clients. If you have a product, you can teach your customers how to use it … in basic and creative ways. If you have a service, you can give tips on how they can save money, or prevent a big problem, or simply realize they need an expert — you — to help them.”
Google likes to see regularly updated content. Blogs do that. And with enough time and quality content, you can boost your visibility — i.e. PageRank — in Google.
The greatest value for typical small businesses with this is for local searches. This means someone goes to Google and types in “Interior Designers in Nairobi” or “Nakuru Makeup Artists.” Blogs are especially good at helping you target these smaller niche keywords in your county or hood.”